google analytics glossary

If your business has a website, you’d probably like to know how many visitors it gets and where they come from. The Acquisition report gives you insight into how people are finding your website. The real time section lets you look at your current website usage as it happens, including current active users, traffic sources, and location data. 0000016355 00000 n Generally, it used to refer to something we want the user to do on the website. All three pages would have 1 unique pageview. What is your opinion of GA? The most misunderstood and yet one of the most important concepts. However, a Visitor is a Dimension while User is a Metric. Note: Connect your Google Analytics account to Leadfeeder to identify more leads and better understand the companies visiting your website, sign up and try Leadfeeder free for 14 days. I encourage you to look at the Official Google Documentation for further explanation. In other words, if you click on this link to Leadfeeder’s homepage, your traffic would be shown as Referral traffic in our site’s Google’s analytics. The origin of the traffic. and can help you increase your marketing ROI. Exits are not included. It’s an essential tool in any online marketer’s arsenal – you can see how people found your site, what they did while they were there, the duration of … Why isn’t a scarf called a face and neck covering? A Session in Google Analytics begins when a visitor arrives on your site and ends when one of the following happens: A user arrives on the site with another Campaign Source. 0000016492 00000 n Snazzy, huh? Search Yell.com, By submitting this form, you will be sharing your contact details with Yell Limited. If the user refreshes the page, it will count as a new pageview. The first page that people access on your site isn’t always the home page, especially if you publish on-site blog posts. Google Optimize is Google’s platform for A/B and multivariate testing and personalization. She enjoys burritos and puppies (in that order). 0000016218 00000 n endobj We’ll be covering how to go over goals in a future post. << /Filter /FlateDecode /S 90 /Length 128 >> 0000017449 00000 n If you did work on improving a checkout funnel, monitoring the exits would be a good way to judge the efficacy of the improvements. Here you can access data about how your AdWords campaigns are performing. Goals: There’s no getting away from goals, even in your analytics. Google Analytics (often shortened to “GA”) is a service available to anyone with a website, which provides reports about that website’s usage. Google Analytics Reports show you what’s going on across your site for a given period of time. Read Google Analytics for Beginners >>, Read part 3: Creating Google Analytics Goals >>. endobj It’s calculated by dividing the number of Sessions by the number of Users. View the global terms of service for Google Analytics in your language. trailer << /Root 9 0 R /Size 30 /Prev 114840 /ID [<31415926535897932384626433832795><31415926535897932384626433832795>] >> Yep, we’re starting things off easy. But still…it allowed us to push our Leadfeeder Tracker script. Paid search only appears as a traffic source under Acquisition if you use Google AdWords. It allows tags to be tested on your site before being deployed, which reduces your dependence on IT for managing tracking tags. It’s great for beginners because you can ask a question like “how many visitors did I have last week?” and the tool will give you an answer. A measure of engagement that takes total pageviews and divides them by total sessions. So, you’d better equip yourself with some basic understanding of key terms. This first part is here to explain terms that you will see throughout your visits to Google Analytics, without understanding these you won’t be able to make the best interpretations of your data and without that you might as well not have any data! Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. For example, if a visitor types “Leadfeeder pricing” into Google, ends up on our pricing page, finds the information they need and leaves, it’s a bounce that still counts as a potential lead. Bounces are considered low-quality visits. Here are a few examples of other measures you’ll find in Google Analytics that need no explanation: But most of the rest of them are pretty self-explanatory, as long as you’ve got these basics covered. xref Traffic sources are methods that people have used to find and access your website. Now that you’ve got Google Analytics installed, you’re going to want to know what all those numbers mean. This may or may not result in a click. This is a report under the Audience section that visualises the journey that visitors took through your site. Sign up for a free 14-day trial with Leadfeeder. Bounce rates are generally higher than 50%, and it’s common for them to be in the 90% range. This is your quick-reference to the stuff that matters when you’re using reports and analyzing performance. It’s the URL of the first Pageview of a Session. Metrics are individual elements of a dimension that can be measured in sums or ratios. And, what’s a snood? Are there any definitions you feel we should add? This post (along with other posts and pages on this site) may include affiliate links. It’s similar to the Sessions metric but can vary when multiple Hit types are sent to Google Analytics. As I mentioned above, the Google Analytics Network Report changed in February 2020. They’re divided by Segments such as Real-time, Audience, Acquisition, Behavior, and Conversions. Session Duration: If a session is a visit to your website from a single person, the session duration is how long that visit lasts. Users are basically your site’s visitors; those who have viewed at least one page on your site. Using Ecommerce reports require you to enable Ecommerce Tracking. Think of it as the number of times the page has served as the Landing Page. A Property is a sub-component of an Analytics account, which can be used to track one website or mobile app. Page Depth is understood as the number of pages visited during a Session. 0000000871 00000 n 0000000822 00000 n The term is also used with paid ads too – i.e., the amount of people who clicked through to your site after seeing your paid ad. Repeat views of the same page by the same person are counted in this average. This is the percentage of a site’s visitors that close or navigate away from a website after looking at just one page, without interacting with that page in any way. Did you miss part 1 of the series? 0000001078 00000 n Sources are grouped into channels that commonly include: Organic search results, or traffic directly obtained from Google search results, Paid traffic (e.g., traffic from Facebook or CPC ads), Direct traffic (e.g., users entering a URL directly into their browser or entering a site using a bookmarked link), Referral traffic (i.e. The best part is that their standard version is totally free to install on your website and use as much or as little as you like (there is also a premium, paid version available for large online enterprises that require faster data processing and wider access to user information). This post (along with other posts and pages on this site) may include affiliate links. Referring sites usually have a backlink pointing to your site. Google Analytics offers over 50 free reports and the ability to create custom reports for hyper-relevant, specific use cases to your business. Google Analytics can feel like you’re driving with your eyes closed. Segments are a subset of Sessions or Users that share common attributes. This unique ID is counted as a new user. Includes bounces. Bounce rate is one of the things you have to look at knowing your site goals. But as we’ll find out, many of the terms, metrics, and reports that you need to get to grips with are remarkably straightforward. An Entrance is the first page of the Session. This reporting category houses data about how visitors found your website – how many found you through search results? ‘Yellow Pages’, ‘Yell’ are trademarks of Yell Limited or its licensors. Google Analytics Glossary Posted on February 13, 2020 February 13, 2020 by elordi.jon I thought I would post the Google Analytics glossary that can be found in the back of my free Google Analytics … And can also be used in configuring event-based Goals. Looking for a specific business? Note that the total number of users reported by Google Analytics is not equal to the sum of new and returning users because the platform counts new users as returning users if they return within the selected time period, thus creating an overlap. Traffic Sources: This is how people are getting to your website. Basic Google Analytics Glossary This first part is here to explain terms that you will see throughout your visits to Google Analytics, without understanding these you won’t be able to make the best interpretations of your data and without that you might as well not have any data! Pageviews count the number of times a user has loaded any page on your website. Client ID cannot be used to measure across all devices. The count of how many users “exited” on a page. Hopefully, this article allowed you to see the road a bit clearer. Think of this as your Google Analytics dictionary. Leadfeeder generates new leads, offers insight on your customers If traffic sources says “Social”, referrals will tell you that you got traffic from m.facebook.com, l.facebook.com, and facebook.com. 0000017957 00000 n Page B would have 1 pageview. Social appears as a marketing channel in the Acquisition report, which includes traffic from social media sites, such as Facebook and Twitter. Google Analytics (often shortened to “GA”) is a service available to anyone with a website, which provides reports about that website’s usage. ��F�F���J�F��. Your bounce rate can provide top-level insights on how your content performs. Direct Traffic refers to traffic that doesn’t have another source. These amendments cause permanent alterations to your data for the duration that the filters are active, so it’s recommended you maintain an unfiltered view too. It’s simply here to help you steer. I hope this helps act as a reference. This changes everything. If you feel we’ve forgotten a critical term, let us know and we’ll add it to our Google Analytics glossary. Direct traffic sessions may include cases where Google Analytics isn’t able to identify the source of the click. Users and Visitors are used interchangeably but when used in the context of the New vs Returning report, they’re different. Send me a message! The count of users who have been on that page. PS. What are pageviews? stream I’ve created this Google Analytics Glossary. If you make a purchase from an affiliate link, I may receive a commission at no additional cost to you.

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